Top 5 best digital marketing platforms in Malaysia
Today, there are many different channels to advertise on for different types of businesses, so which platforms are the best for your business in Malaysia?
Google Ad: SEM / GDN / YT
While Google Search Engine Marketing (SEM a.k.a. PPC) is fundamental for almost every business, Google Display Network (GDN) and YouTube advertising is best for your loud, tactical campaign.
- SEM / GDN / YouTube campaign setup
- Ad creative development
- Budget & campaign optimization
- Performance review
Facebook Ad / Management
Being the top social media platform in Malaysia, Facebook together with Instagram are the perfect platforms to execute push marketing, demand generation campaigns or content.
- Campaign setup / social media strategy
- Ad / content creative development
- Budget & campaign optimization
- Performance review
LinkedIn / Twitter / TikTok Ad
Beyond the duopoly of Google & Facebook, you can consider platforms like LinkedIn to target corporate professionals; Twitter to reach out to Malay audience; TikTok for young audience.
- LinkedIn / Twitter / TikTok campaign setup
- Ad creative development
- Budget & campaign optimization
- Performance review
SEO / YT Optimization
Search Engine Optimization (SEO) is a long term strategy that can work alongside with digital advertising or SEM, by boosting your presence for informational, navigational and transactional searches.
- Site audit, keywords strategy
- Site configurations, tools, plugins
- Website optimization, content development
- Inbound links, monthly monitoring
Influencer Marketing
Influencers a.k.a. Key Opinion Leaders (KOL) in the form of Instagrammers and YouTubers are effective for your brand or product launch, epecially for industries like fashion, beauty etc.
- Campaign concept & planning
- Shortlist & recruit influencers
- Communicate & coordinate with influencers
- Performance review
WhatsApp Marketing
Run legit WhatsApp campaigns. Avoid spammy, brand-damaging blasting services! Increase sales conversions, encourage repeat customers, manage CRM / CS with admin dashboard & multiple agents.
- Brand name & green checkmark
- Able to use landline number
- Admin dashboard & multiple agents
- Centralized DB & prevent data theft
Email Marketing
Besides acquiring new customers, don't forget about leads nurturing or CRM with email marketing, an effective channel for B2C or B2B brands to reach out to your prospects or customers.
- GetResponse email marketing platform setup
- Import & clean email database
- Set up marketing automation
- Develop, deploy, schedule email campaigns
Audit & Coaching
If you are executing digital advertising in-house but not sure whether you are doing it right, it's time to get external experts to audit your Google and / or Facebook ad accounts.
- Full ad account audit & review
- Deliver report on actionable insights
- Presentation of audit report
- Focus on performance improvements
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About Us
Silver Mouse is your trusted marketing consultant, with industries focus on retail, consumer brands, hotel, property, B2B & technology.
Established since 2014, we are a one-stop boutique marketing agency in Malaysia specializing in digital marketing, creative design & video production.
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