Most effective ad formats on Facebook, Instagram, YouTube, LinkedIn

Facebook, Instagram, YouTube, LinkedIn are the top social media platforms in Malaysia, also in many other countries.

As a marketer, do you know which ad formats are the most effective on each platform?

In general, the effectiveness of a digital ad is measured by its click-through rate (CTR) or view rate for videos, followed by conversions like sales or leads generated.

Many would have thought that video is the best ad format but it is not always the case, some times a static photo could potentially perform better in terms of click-through rate and the eventual results.

Therefore, it really depends on the campaign objective and you can test with different ad formats to find out which format is the best for your campaign.

Meanwhile, read on to find out which are the popular ad formats sampled and reported by The State of Paid Social 2019.