Besides YouTube, Facebook, Instagram, LinkedIn and Twitter, TikTok has quickly added itself to the top list of social media platforms in Malaysia.
With 4 million TikTok users in Malaysia, it is becoming another mainstream social platform for brands and advertisers to consider, especially for those who are targeting the younger audience.
Shopee with #ShopeeSharkMY and McDonald’s with #BigMacTikTok campaign are among the first advertisers who ride on the TikTok wave in Malaysia. Guardian and Watsons followed suit too.
Similar to its speed of growth, TikTok is quick to introduce its advertising solutions. While the offering and pricing could vary by country, let’s find out what TikTok ad products are available here.
TIKTOK MARKETING
5 types of TikTok ads
In general, there are 5 types of TikTok ad products:
- In-feed ads
- Hashtag challenges
- Brand takeover
- Top view
- Branded effects
The flagship product is definitely hashtag challenges, which is mentioned earlier in this article.
By inviting users to participate (user-generated content) in a branded, sponsored hashtag campaign is an interesting proposition to the advertisers.
However, hashtag challenges and most of the ad products mentioned above are only available for advertisers with a sizable budget.
The only option available for SMEs or smaller advertisers is the in-feed ads, which you can set up yourself (auction ad) via the self-service ad platform.
You can read our latest guide on how to set up TikTok ads using the ad platform, or contact us if you need help on any of the TikTok ad products.
