Before brands consider Pinterest as part of their marketing strategy, it is important to determine if your business aligns with the platform. Check whether your industry falls within the popular categories on Pinterest. The focus is on content inspiration and discovery, so it is crucial to create visually appealing content that resonates with your target audience. High-quality images, informative infographics, and engaging videos are key to attracting users’ attention and encouraging them to explore your offerings further.
Brands should use Pinterest’s effective search functionality by including relevant keywords in their pins and boards to improve visibility among users actively looking for related topics. By producing seasonal and trend-based content that matches current interests, businesses can enhance engagement and relevance on the platform. For marketers, the enduring nature of pins means that content can continue to drive traffic and engagement over time, providing lasting value and return on investment.
If you are ready to advance your Pinterest marketing efforts, consider advertising on the platform. Pinterest offers comprehensive advertising solutions that span from increasing awareness to driving consideration and boosting conversions.
PINTEREST ADVERTISING
The Ad Formats of Pinterest
Pinterest provides several distinct ad formats that differentiate it from other platforms. Promoted Pins blend seamlessly into users’ feeds, appearing just like regular pins. This native advertising format is non-intrusive and encourages user interaction.
Video Ads offer a dynamic way to engage users through storytelling. As Pinterest users are often in discovery mode, video ads can capture attention quickly and convey a brand’s message effectively.
Shopping Ads allow brands to showcase their products directly on Pinterest, simplifying the purchasing process. This format is particularly advantageous for e-commerce businesses looking to drive traffic and conversions from Pinterest users actively seeking products and ideas.
Now, let’s explore the 8 Pinterest ad formats available for advertisers in Malaysia and Singapore.
1. Pinterest Standard Ad
The standard ad is the simplest and most versatile format, suitable for various purposes to engage your audience. It is the most fundamental and widely adopted type of ad format.
• Aspect ratio: 2:3 (1000 x 1500px)
• File type: PNG or JPEG
Available across all objectives.
2. Pinterest Video Ad
For effective storytelling, prioritize video content. Inspiring and surprising material captures attention best, as motion helps it stand out in feeds. Even viewing for less than two seconds can increase ad recall by 45%.
• Recommended length: 6 – 15 seconds
• File type: MP4 or MOV or M4V
3. Pinterest Max Width Video Ad
Expand across the entire feed with captivating and surprising content, available exclusively for brand awareness and video view objectives.
• Aspect ratio: 16:9 or 1:1
• Recommended length: 6-15 seconds
• File type: MP4 or MOV or M4V
• Encoding: H.264 or H.265
• Max file size: 2GB
4. Pinterest Carousel Ad
A carousel ad enables brands to display 2 to 5 images, known as “cards,” in an interactive format that invites users to swipe or click for deeper engagement. This format is perfect for promoting audience interaction with various products or contexts.
• Images: 2-5
• Aspect ratio: 1:1 or 2:3 (1000 x 1500px)
• File type: PNG or JPEG (no videos or gifs)
Recommended for awareness and conversion campaigns.
5. Pinterest Shopping Ad
What it is: Shopping ads transform your product inventory into shoppable Pins, showcasing additional product details like price, ratings, and shipping info. These ads link directly to the corresponding product on your website, enhancing the shopping experience.
Coming soon:
• Bulk product group uploads
• Integrations with Trends
• Product group best practices
Why it matters: Shopping ads appeal to Pinners with strong purchase intent, offering detailed information to aid in their product evaluation and buying decisions.
6. Pinterest Collection Ad
What it is: A collections ad is a format that showcases a primary, large hero asset alongside three smaller secondary assets. When a viewer taps on a collections ad, they are transported to a full-screen experience, allowing them to view the main creative in detail along with up to 24 additional supporting creatives.
Why it matters: Collections, an advertising format on Pinterest, serves as a perfect tool for transforming inspiration into action. By utilizing compelling imagery and videos, it effectively inspires users while facilitating consideration through a seamless native shopping experience.
7. Pinterest Video Shopping Ad
What it is: Video Shopping Ads offer merchants the chance to incorporate video clips into their catalogs, creating a more inspiring platform for Pinners. This dynamic approach enhances engagement and builds trust, surpassing the impact of static images.
Why it matters: Pinners can explore product details more extensively, including viewing items from multiple angles. By enabling merchants to upload product videos, Pinterest aims to enhance conversions and improve return on ad spend.
8. Pinterest Dynamic Retargeting Ad
What it is: Engage shoppers who are on the verge of purchasing your product and simply need a gentle push. You can retarget your audience by focusing on what they browsed on your site or the items they have saved in their cart.
Why it matters: Dynamic retargeting allows you to reach shoppers who have already shown interest in your products, enhancing the effectiveness of your ads.
Leveraging Pinterest for Success
To fully harness the power of Pinterest advertising, businesses should regularly monitor and analyse their performance through Pinterest Analytics. This tool provides valuable insights into user engagement, content reach, and overall campaign effectiveness.
By understanding which pins and boards perform best, brands can refine their strategies and focus on content that resonates most with their audience. Analytics also offer demographic insights, helping businesses tailor their messaging to align with the preferences of their target users.
Last but not least, brands can draw inspiration by exploring Pinterest success stories here.
